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How Helen Robinson’s Handwriting Became Titleist’s Iconic ‘Titleist’ Logo

Titleist wanted a name that screamed excellence; ‘Titleist’ won unanimously. An exec then pointed to office secretary Robinson’s “beautiful penmanship.” In 1935, she wrote the word on a sheet of paper for the new ball, and that script became the logo. The mark still sits on every club and ball today—one handwritten word turned into golf’s signature.