How Michael Jordan Could Open New Ground for NASCAR’s Future

8 minutes ago

How Michael Jordan Could Open New Ground for NASCAR’s Future

Despite the Antitrust Lawsuit's outcome, notable NASCAR journalist Bob Pockrass believes the sport will embrace Jordan as a phenomenon, pushing a younger audience. “I think they will embrace it. They probably use him as much as he’d be willing to do.” Irrespective of his age, Jordan remains one of the biggest cultural icons globally, which could work in NASCAR's favor.

By Rahul Ahluwalia

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