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How the World Cup Fuels FIFA’s $13B Money Machine
FIFA usually loses money in three years of a four-year cycle, then earns it back during a men’s World Cup year. For 2023-26, revenue is budgeted at $13 billion, with $9 billion expected in 2026 alone. FIFA plans to spend almost all of it, but past cycles still left huge surpluses and growing reserves.
By Nischay Rathore




