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Jimmy Uso And Jey Uso Launch ‘YEE(A)T!’ In Fanatics Studios Deal

Fanatics and OBB Media launched Fanatics Studios, led by CEO Michael Ratner, to produce films, docs and originals with partners like WWE. One WWE project is “YEE(A)T!”, an unscripted BBQ travel-and-cooking series starring Jimmy Uso and Jey Uso, featuring guests and celebrity friends, airing on WWE’s YouTube and social channels. Fanatics and WWE have partnered on merchandise since 2022.