22 days ago
Joey Logano Plans to Use His 'Unfair Advantage' in the Automotive Retail Business
"I can connect with anyone I want to connect with, which is a great tool to have," said the 3x champ, buying an ownership stake in North Carolina's Huntersville Ford. Hoping to use his brandname to boost sales, the car dealership plans a rebranding and marketing initiative utilizing the age-old 'win on Sunday, sell on Monday' ideology alongside Logano.
By Rahul Ahluwalia
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