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Justin Marks: Driver Popularity and Fan Engagement Lifts All in NASCAR

“Only good comes from it; it’s a tide that raises everybody in the boat,” said Marks, whose team is built around drivers like Chastain, Zilisch, and SVG. Initiatives like Trackhouse’s Project 91 and unique celebrations fuel driver popularity. However, with their performance surge across series, he eyes the next step, turning the team into championship contenders while remaining popular.