about 3 hours ago

Kevin Plank Recalls 2018 Meeting With Steph Curry That Sparked Curry Brand

Under Armour CEO Kevin Plank said he flew west in 2018 with company leaders to convince Steph Curry not to leave. “Culture, love, relationship, personality… that was a generation of Curry Brand,” Plank explained. He admitted frustrations existed, Steph wanted better sales, UA wanted more visibility, but the talks birthed Curry Brand, Under Armour’s Jordan-like endeavor with Curry.