about 4 hours ago

Kevin Plank Says Riley Helped Steph Curry Pick Under Armour

Under Armour’s CEO, Plank, revealed how they landed Steph Curry. The brand first signed his Warriors locker mate, Kent Bazemore, to spark a connection. But Plank said the deciding moment came at home, when Steph lined up shoe boxes from Nike, Adidas, and UA. His daughter Riley tossed the first two aside and handed him UA’s, sealing the deal.