about 9 hours ago

Khabib Nurmagomedov Drew 26 Million Viewers in Russia for Dustin Poirier Fight

UFC confirmed that 26% of Russian adults, about 26 million viewers, tuned in to Khabib’s 2019 second lightweight title defense on free-to-air Channel One. The bout, held at UFC 242, ended with Khabib’s third-round submission victory. It was Khabib’s second-best seller with 1 million PPV buys, trailing the record-breaking clash with McGregor, which drew 2.4 million, the highest in UFC history.