Lakers Land Albert as $30 Million-a-Year Jersey Patch Sponsor

8 minutes ago

Lakers Land Albert as $30 Million-a-Year Jersey Patch Sponsor

The Lakers announced personal finance app Albert as their jersey patch partner beginning in 2026-27, replacing Bibigo under a deal reportedly worth more than $30 million annually. The logo will appear on all four uniforms, including gold, purple, white and black editions. Jeanie Buss called the jersey “one of the most iconic pieces of apparel in sports.” The partnership begins next season.

By Raahib Singh

Other articles from NBA

38 minutes ago

LeBron James’ “Trust the Process” Line Sparks, Then Douses, Sixers Buzz

LeBron said he wants a franchise that practices “championship habits every day” while trusting the process of reaching that level. The phrase prompted an immediate reaction because of its Philadelphia association, but he quickly clarified the comment was not a Sixers hint. James joked he has trusted the process himself since being drafted in 2003.

By Raahib Singh

about 1 hour ago

Brian Windhorst Sees Miami as LeBron James’ Most Natural Basketball Fit

Windhorst said Pat Riley used Giannis Antetokounmpo’s introduction to publicly recruit LeBron, revealing “how badly the Heat wants him.” He argued Miami offers the ball-dominant style the veteran has preferred throughout his career, while Giannis and Bam Adebayo provide defensive cover. Windhorst added that a multiyear commitment would give the Heat time to strengthen the roster.

By Raahib Singh

about 2 hours ago

Shannon Sharpe Says LeBron James Is a Lock for Opening Night and Christmas

Sharpe said Adam Silver wants LeBron featured regardless of his next destination, calling opening night and Christmas Day appearances inevitable. “I don’t give a d*mn where LeBron go,” he said, arguing the league still revolves around its oldest star. Sharpe added that fans will miss him once he retires after an unprecedented run of sustained greatness.

By Raahib Singh

about 3 hours ago

Rich Paul Predicts 40-Plus National TV Games If LeBron James Joins Warriors

Paul predicted Golden State would receive at least 40 nationally televised games if LeBron joined Stephen Curry, joking the NBA might schedule 60. He argued the combination would rival the exposure once generated separately by Curry, Klay Thompson and Draymond Green, and by LeBron’s previous star-powered teams, making 40 national appearances “realistic,” if not conservative.

By Raahib Singh

about 3 hours ago

Pat Riley Confirms Talking With Rich Paul About LeBron James Reunion

Riley confirmed Miami has held “very good” conversations with Rich Paul about LeBron potentially returning, joking that the city offers golf, warm weather and no state tax. He said the veteran deserves time to decide where to finish his career, then compared his durability and commitment to Kareem Abdul-Jabbar, adding that LeBron “could play forever.”

By Raahib Singh

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