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Lamine Yamal Accidentally Promotes $17 Boxer During WC Final, Online Sales Skyrocket
Yamal accidentally gave German streetwear brand 6PM a huge World Cup final boost after repeatedly lifting his Spain shirt during celebrations after Spain’s 1-0 win. The logo on his boxers was visible to millions, and Bild reports 6PM’s online shop was overwhelmed before the product quickly sold out. A pack of two costs about €30 ($34).
By Nischay Rathore




