Levi’s Trolls FIFA After World Cup Stadium Logo Cover-Up

15 minutes ago

Levi’s Trolls FIFA After World Cup Stadium Logo Cover-Up

Levi’s had to cover its logo at Levi’s Stadium during the World Cup because FIFA’s “clean stadium” rules bar non-sponsor branding, Front Office Sports reported. The brand then leaned into the awkward workaround, switching its Instagram profile picture to the covered-up logo. The move turned a sponsorship restriction into a viral marketing jab during tournament play online.

By Nischay Rathore

Other articles from Soccer

Never miss an update! Download our app now.