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Levi’s Trolls FIFA After World Cup Stadium Logo Cover-Up
Levi’s had to cover its logo at Levi’s Stadium during the World Cup because FIFA’s “clean stadium” rules bar non-sponsor branding, Front Office Sports reported. The brand then leaned into the awkward workaround, switching its Instagram profile picture to the covered-up logo. The move turned a sponsorship restriction into a viral marketing jab during tournament play online.
By Nischay Rathore




