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Lewis Hamilton Named World’s Most Marketable Athlete; Compared to Muhammad Ali

“Firstly, a big congratulations to Max and to his team,” Hamilton said after Abu Dhabi 2021, a moment many cite as proof of authenticity. SportsPro ranked him No. 1 in 2025. Off-track, Mission 44 pledged $2M to U.S. STEM groups and Lululemon named him its first F1 global ambassador. Ex-McLaren exec Matt Bishop likened his wider path to Muhammad Ali’s.