Liberty, Spotify Team Up to Bring Music Deeper Into the Game-Day Experience

4 months ago

Liberty, Spotify Team Up to Bring Music Deeper Into the Game-Day Experience

The Liberty and Spotify have agreed to a multiyear partnership, giving New York its first official music-partner deal and marking Spotify’s first official team partnership in the U.S. The rollout includes a home opener block party, a season-long Liberty playlist, in-arena activations at Barclays Center, mascot content, and player storytelling woven into the game-day brand experience.

By Raahib Singh

Other articles from WNBA

4 months ago

Why Caitlin Clark Wants More Off-Ball Reps This Season

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4 months ago

Caitlin Clark Says Fever Fans Reminded Her It’s Bigger Than the Box Score

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4 months ago

Why Sue Bird Sees a Bit of Herself in Paige Bueckers

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By Raahib Singh

4 months ago

Raven Johnson Is Leaving the Caitlin Clark History in the Past

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By Raahib Singh

4 months ago

How Shaq Helped Angel Reese Think Bigger Than a Shoe Deal

Reese said Shaq changed how she viewed business by making her think beyond just signing with a brand. When Reebok recruited her before LSU’s title run, she told him she wasn't chasing “just” a shoe deal. Shaq later convinced her she could “be the face of Reebok,” and that pitch helped Reese choose a place where she felt truly prioritized.

By Raahib Singh

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