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LIV Golf Files ‘Southern Guards GC’ Trademark as Expansion Talk Grows

LIV Golf has filed another team-style trademark, “Southern Guards GC,” for apparel and merch, as spotted by reporter Josh Carpenter. It joins three LIV names already registered. Asked about expansion, CEO Scott O’Neil said they’re “changing the tire in a moving car” while exploring more teams, global events and ranking-point relevance.