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Luka Doncic: "I grew up idolizing Michael Jordan"

In a Forbes interview, Doncic said he “grew up idolizing MJ.” Luka idolized “the way he played, his competitiveness.” He signed with Jordan Brand in 2019, becoming its first European athlete, and framed the partnership as “more cosmic than contract.” With the Luka 5 rolling out, he said, “It’s about keeping that winning mindset in everything I do.”