3 days ago

Mark Cuban Gave Up $2.4M Per Year on Cheap Tickets to Create "Mavs Families"

Cuban defended his affordable ticket strategy despite revenue loss. "I gave up probably $15 per ticket or $60k per game. $2.4m a year," he said. Cuban prioritized long-term connection: "The math is the marginal revenue...vs the incremental value of families committed as 'Mavs families.'" He valued generational loyalty over maximizing annual profits, believing family memories outlast any player's career.