7 days ago

Mark Cuban: NBA Should “Embrace” Tanking, Focus on Fan Experience and Prices

Cuban argued the league has been “misguided,” thinking fans need a nightly chance to win, saying NBA is in the “business of creating experiences.” He claimed most fans don’t remember scores, but remember who they were with and big plays. Cuban said tanking isn’t the real issue, pointing instead to affordability and game presentation, plus pricing families out of arenas.