19 days ago

Mark Shapiro Claims UFC and WWE Are ‘$20B Properties’ Under TKO

TKO president Shapiro called UFC and WWE “$20 billion properties each,” but current estimates vary. WWE is valued at around $8.78–$11.58B in 2026, while UFC’s standalone enterprise value sits near $11.3B. The brands merged under TKO in 2023. TKO’s enterprise value is around $43.79B. TKO also launched Zuffa Boxing in 2025, in partnership with SELA (Saudi Arabian sports entertainment company).