Mark Shapiro Confirms WWE Is Using AI for Storyline Strategy

about 2 months ago

Mark Shapiro Confirms WWE Is Using AI for Storyline Strategy

TKO President confirmed TKO is using AI in WWE operations, saying Nick Khan and Triple H are applying it to storylines, talent popularity, and regional audience trends. He called AI a “major priority” for content, touring and revenue planning. But CFO Andrew Schleimer reportedly struck a softer note, describing the company’s current AI work as early-stage “tests and pilots” internally.

By Afnan Chougle

Other articles from WWE

The Miz Sells California Estate for $7.4 Million After Long Wait

about 2 months ago

The Miz Sells California Estate for $7.4 Million After Long Wait

The Miz and Maryse finally sold their Westlake Village mansion for $7.4 million after a long search for the right buyer. The 10,400-square-foot estate had first been listed for $11.9 million in 2024 as the couple shifted business focus to Las Vegas. Miz joked that the closing post “could’ve chosen a better song” after it used John Cena’s entrance music.

By Afnan Chougle

about 2 months ago

Stephen A. Smith Says He’d Challenge Paul Heyman’s Top Spot

Smith playfully set his sights on Heyman after the legendary WWE talker appeared on his show. Claiming Heyman admitted his “status at number one would be in jeopardy” if Smith entered wrestling, the ESPN star said he would not back down from the challenge. Smith stopped short of declaring victory, but made clear he would come for Heyman’s crown.

By Afnan Chougle

Nick Khan Says WWE’s Saudi Return Depends on Safety

about 2 months ago

Nick Khan Says WWE’s Saudi Return Depends on Safety

Khan said WWE will only return to Saudi Arabia in June for Night of Champions if conditions are safe and U.S. citizens are allowed to enter. He said the company is monitoring the situation with internal security and government-affairs teams. While Saudi officials want WWE back, the trip now hinges on clearance, not just scheduling.

By Afnan Chougle

SmackDown Audience Slips After WrestleMania 42 as NFL Draft Dominates Friday

about 2 months ago

SmackDown Audience Slips After WrestleMania 42 as NFL Draft Dominates Friday

WWE’s April 24 SmackDown drew 1.267 million viewers on USA Network, down from 1.580 million the previous week after WrestleMania 42. The show also fell from a 0.42 to a 0.32 rating in the 18-49 demo while finishing second on cable behind the NFL Draft. Jacob Fatu and Danhausen clips still drove strong interest online after the broadcast.

By Afnan Chougle

Shane McMahon Sparks Buzz With Vince McMahon MSG Tribute Before Knicks Win

about 2 months ago

Shane McMahon Sparks Buzz With Vince McMahon MSG Tribute Before Knicks Win

Shane got fans talking before the Knicks’ April 28 playoff win by posting a Madison Square Garden photo with his son pointing at Vince McMahon’s Walk of Fame plaque. He captioned it, “Knicks in 6,” and New York then beat Atlanta 126-97 to take a 3-2 series lead. The post quickly turned a basketball night into fresh McMahon-family intrigue.

By Afnan Chougle

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