about 15 hours ago

Maverick Carter Exits $5B ‘Project B’ Venture Aimed at Rivaling the NBA

LeBron James’ longtime business partner, Carter, has left Project B, a $5 billion effort that once explored a rival basketball league to the NBA. Carter had advised the group for months, recruiting agents and executives before stepping away. The venture now plans to launch a women’s league to rival the WNBA, offering player equity in teams.