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MLB Plans Holiday-Weekend Broadcast Gamble With NBC Sports
NBC Sports will air all 15 MLB games Sunday in a holiday-themed experiment called “Star-Spangled Sunday.” The one-day push puts every league matchup in one broadcast home for viewers, giving fans a full slate around July Fourth weekend. MLB gets a centralized showcase, while NBC tests whether a wall-to-wall baseball window can become a recurring national summer play.
By Nischay Rathore




