12 days ago

NASCAR, Coca-Cola Extend Partnership; BodyArmor Named Official Sports Drink of the Series

BodyArmor will receive category exclusivity and integrated visibility across key NASCAR platforms. The brand will be anchored by Ryan Blaney, with Joey Logano, Chase Elliott, and Denny Hamlin also playing a role. “Coca-Cola has been a part of NASCAR’s DNA for generations. This extension reflects the shared values, trust, and long-term vision between our organizations,” said Michelle Byron, NASCAR.