about 6 hours ago

NASCAR's Ben Kennedy Sees Value in All-Star, Clash Events

“All-Star’s more traditional, expected tracks,” said Kennedy, citing its history from Charlotte to Dover. “The Clash, created for both traditional and newer fans.” With 70% of LA Clash attendees being first-timers, Kennedy views both races as vital gateways. Different formats, audiences, and purposes ensure these exhibitions stay central to NASCAR’s growth and fan engagement, thus proving their worth in NASCAR.