15 days ago

NASCAR Takes Ratings Hit at Martinsville, Continues Worrying Trend This Season

The Martinsville race had 1.2% fewer viewers than last year, the number dropping to 2.394 million from 2.422 million in 2025. Only the Daytona 500(+11%) and Phoenix(+1%) have posted a year-on-year increase this season. Atlanta's viewership was down 2% from last year, COTA 4.8%, Las Vegas about 8%, and Darlington was down 3.5% from last year's equivalent track.