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Natalie Decker Makes Case for NASCAR’s Social Media Reality

“Sponsorship drives the sport. They’re the reason drivers go racing,” Decker said, explaining why drivers can’t ignore social media in current times. “I love social media, curate content, show truly who I am,” noting brands value authenticity, reach, and connection with fans as much as on-track results. This, in turn, helps drivers build an image to attract future partners.