5 days ago

NBA All-Star Weekend Draws 46M+ U.S. Viewers, Most in 24 Years

NBA announced that more than 46 million people in the U.S. watched All-Star Weekend across NBC platforms and ESPN. The total was the event’s biggest audience in 24 years and more than triple last season. The network’s return to broadcast distribution, plus Peacock streaming, helped widen reach after years of softer numbers, with the new USA vs. World format.