NBA Seeks $1.2 Billion From YouTube for Local Streaming Rights

4 minutes ago

NBA Seeks $1.2 Billion From YouTube for Local Streaming Rights

NBA is seeking $1.2 billion from YouTube for a local streaming deal covering 29 teams, per SBJ. "If the NBA can offer YouTube 29 clubs, it will want roughly $1.2B in return. Then, the league would siphon off rights fees to each team individually, based on market value." Larger markets would get more than smaller ones like Memphis.

By Adit Pujari

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