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NBA TV Viewership Jumps 89% From Last Season

NBA reported television viewership is up 89% year over year through the first two months of the 2025-26 season. More than 87 million people in the United States have watched games across NBC, Peacock, ESPN, Amazon Prime, and NBA TV, the league’s highest total in 15 years. The TNT agreement ended last season as the new rights package began.