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Netflix Eyes 80 Million Global Viewers From Christmas Gameday
Last year, Netflix drew 30 million viewers for the Chiefs–Steelers game, while Ravens–Texans attracted 31.3 million global viewers. The two games averaged 26.5 million U.S. viewers, according to Nielsen Big Data + Panel. This year, after its $150 million deal with the NFL, Netflix is targeting 80 million total viewers for the Cowboys–Commanders and Lions–Vikings. The Cowboys–Chiefs Thanksgiving game had 57 million viewers.
By Nidheesh Kumar
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