8 days ago

NFL Boosts January TV Viewing To 12-Month High

Television viewing reached a 12-month high in January as sports fueled a 3.7% monthly increase, with ESPN jumping 82% and NFL games dominating broadcast rankings. Streaming rose 2.7% overall while Peacock grew 10% to 1.8% of total usage, driven by NFL coverage and the new season of 'The Traitors,' as colder weather and returning dramas kept audiences indoors.