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NFL Cashes In on Betting Boom With Data Deals and Equity Play

The NFL is betting big on gambling through data deals and an equity stake in Genius Sports, which distributes official league data to sportsbooks, per CNN. The league holds at least a 6% stake as in-game betting grows, with about 30% of wagers now coming during play. Critics warn micro-betting increases addiction risks, while the NFL says partnerships help monitor integrity and protect the game.