NFL Expands Social Media Rights For Team Content

about 1 month ago

NFL Expands Social Media Rights For Team Content

The NFL has expanded digital rights for team social media, allowing clubs to post game highlights on platforms like TikTok and Threads. The changes also loosen restrictions on sponsored content and enable teams to create in-game programming for second-screen experiences, opening new revenue opportunities as the league looks to grow digital engagement and monetization.

By Sauvik Banerjee

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