1 day ago

NFL Extends EA Sports’ Exclusive Madden Deal Through 2030

The NFL and EA Sports have renewed their exclusive Madden license through 2030, expanding into MaddenCast and global esports events. While monetary details of the new deal remain undisclosed, the previous 2020 extension was valued at $1.6 billion, nearly triple the prior deal. Amid EA’s $55B sale to Saudi PIF-backed investors, the partnership aims to boost NFL's global reach.