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NFL Lands First-Ever Condiment Partner in Kraft Heinz

The NFL has struck a five-year global partnership with Kraft Heinz, naming it the league’s first-ever condiment partner. The deal will bring brands like Heinz, Kraft, and Velveeta into stadiums, broadcasts, and retail activations worldwide. “We couldn’t be more excited,” said CMO Todd Kaplan, as the partnership aims to enhance gameday experiences and fan engagement.