NFL May Need Big Tech More Than Big Tech Needs the League

7 minutes ago

NFL May Need Big Tech More Than Big Tech Needs the League

The NFL’s latest media-rights negotiations have sparked questions about whether the league now needs Big Tech more than Big Tech needs the NFL. Reports indicate YouTube walked away from discussions involving a smaller NFL streaming package, while companies like Netflix and Amazon continue targeting only premium standalone inventory. Analysts believe tech giants are becoming far more selective about NFL rights packages and pricing structures.

By Sauvik Banerjee

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