NFL Opposes Nielsen’s Wearable Audio Method for TV Ratings

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NFL Opposes Nielsen’s Wearable Audio Method for TV Ratings

The NFL is not happy about Nielsen changing its methodology for the upcoming television season, Front Office Sports reported. The league told FOS that the changes, taking effect Aug. 31, are “overly rushed.” This update relies on wearable audio tech (similar to smartwatches) to automatically track how many people are watching a game in the same room.



By Nidheesh Kumar

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