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NFL Playoffs Eye New Record as Regular Season Averages 18.7 Million Views

The NFL averaged 18.7 million viewers this regular season, the second-highest ever since the league began tracking data. As a result, the league is aiming for 25 million average viewers during the playoffs and a record 35 million for the Super Bowl. This surge in viewership is also expected to boost the NFL’s value to over $20 billion in the 2026 fiscal year.