about 4 hours ago

NFL’s “Rivalries” Jerseys Shatter Sales Records

The league’s new “Rivalries” alternate jerseys are flying off shelves. Per Sports Business Journal, Fanatics saw its biggest product launch ever, with the uniforms making up 80% of sales across its network. The 49ers led team sales, while Josh Allen topped players. With that demand, Nike and the NFL are sure to push even more alternate looks.