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Nike Launches ‘Blue Ribbon Elite’ NIL Program, Picks 10 LSU Stars First

Nike has extended its LSU partnership through 2036 and unveiled its new Blue Ribbon Elite NIL program, signing 10 Tigers athletes across sports, including DJ Pickett and Trey’Dez Green. LSU AD Verge Ausberry called the pairing “an ideal duo,” while Nike’s Ann Miller said the initiative gives athletes real influence over product and campaigns. LSU becomes the program’s launch school.