Nike Says It ‘Believes in America’ for World Cup Soccer Push

4 minutes ago

Nike Says It ‘Believes in America’ for World Cup Soccer Push

VP of Soccer Camilo Andrade said Nike sees the U.S.-hosted WC as a chance to “create a spike of interest” and “foster the next generation of footballers.” Nike is pairing product innovation with star-heavy marketing, from Jacquemus collaborations to campaigns featuring Zlatan Ibrahimović, Ronaldinho, Travis Scott and LeBron James, while building “on-ramps” for casual fans, sneakerheads and obsessives across soccer.

By Nischay Rathore

Other articles from Soccer

Fox Says World Cup 2026 Viewership Is Up 152% From 2022 Group Stage

25 minutes ago

Fox Says World Cup 2026 Viewership Is Up 152% From 2022 Group Stage

Fox Sports said World Cup 2026 is averaging 6.656M viewers across FOX, FS1 and Tubi through Sunday, up 152% from the 2022 group-stage average of 2.638M on FOX and FS1. Brazil-Morocco drew 10.019M, the top non-USMNT men’s World Cup group-stage English-language telecast in U.S. history, while Netherlands-Japan ranked No. 2 with 8.838M.

By Nischay Rathore

Spain to Manage Lamine Yamal’s Minutes in the Group Stage

42 minutes ago

Spain to Manage Lamine Yamal’s Minutes in the Group Stage

Yamal was nursing an injury heading into the tournament and came on as a substitute in the 70th minute against Cape Verde. The Spanish team's medical staff has recommended limiting his involvement as much as possible, as the risk of aggravating the issue remains. Yamal trained with the team ahead of Spain's next game against Saudi Arabia on June 21.

By Ankit Sharma

Gianni Infantino’s World Cup Schedule Becomes Private-Jet Tour

about 1 hour ago

Gianni Infantino’s World Cup Schedule Becomes Private-Jet Tour

Infantino’s opening-week itinerary spanned Mexico City, Guadalajara, Los Angeles, San Francisco, Vancouver, Miami and Seattle from June 11-15, according to TeleFootball. Kalshi FC noted he has a Qatar Airways private jet on standby and plans to attend one or two matches daily for the rest of the tournament, turning the expanded World Cup into a cross-continent tour.

By Nischay Rathore

Argentina's Group Stage Clash Against Austria Sees Insane Rise in Ticket Prices

about 1 hour ago

Argentina's Group Stage Clash Against Austria Sees Insane Rise in Ticket Prices

Argentina will play Austria at the Dallas Stadium on Monday, June 22. The cheapest pair of tickets is currently priced at $2,265, up 45% from $1,562 just three days back, making it one of the most expensive group stage games ever. Lionel Messi scored a hat-trick in Argentina's 3-0 win over Algeria to take control of Group J.

By Ankit Sharma

Lionel Messi Matches Cristiano Ronaldo’s Career Total World Cup Goals in Just Five Games

about 1 hour ago

Lionel Messi Matches Cristiano Ronaldo’s Career Total World Cup Goals in Just Five Games

Messi’s first World Cup hat-trick against Algeria pushed his latest tournament surge to eight goals across his last five matches, equaling Ronaldo’s entire World Cup career tally, per Underdog. The run helped Argentina seal a 3-0 Group J win and moved Messi level with Miroslav Klose on 16 World Cup goals, adding another layer to his record chase.

By Nischay Rathore

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