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Norway’s Viral Viking Row Celebration Explained

Norway’s viral “Viking Row” began with superfan Ole Frøystad during a 2025 friendly against Switzerland and mimics ancient Norse crews rowing longships into battle. Fans sit shoulder to shoulder, move arms to a drumbeat, and shout “ro,” Norwegian for “row,” before rising in one roar. Frøystad says it is about “rowing for the team” together before the fight.

By Nischay Rathore

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