about 7 hours ago

Notable Stats From NASCAR’s 6,300-Hour DAP Push in 2025

During the 2025 season, Cup Series drivers combined for 6.3K hours in NASCAR’s Driver Ambassador Program, completing 5,569 appearances and 2,319 submissions. Social followings jumped 4.5 percent, adding 802,514 fans, with 3.9M media mentions. “Immensely positive,” said Logano, adding drivers are the sport’s “most fan-facing figures.” Chastain led the second term as outreach spanned TV, awards, and pop culture.