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Novak Djokovic Says He Turned Down ‘Most Famous Drink’ Deal Over Values

Speaking to Piers Morgan, Djokovic said he rejected a lucrative offer from “probably the most famous drink in the world,” citing personal beliefs. “I did refuse a lot of the big brands… I cannot represent something I do not believe in.” He added he avoids disclosing finances: “I don’t like to talk about this… it’s none of their business.”