Report: Disney Asks Advertisers to Pay $10 Million for Super Bowl LXI Ads

about 1 month ago

Report: Disney Asks Advertisers to Pay $10 Million for Super Bowl LXI Ads

Disney told advertisers they should pay $10 million for a 30-second ad in the company’s 2027 telecast of Super Bowl LXI, per Brian Steinberg of Variety. The high price tag has some marketers sitting on the sidelines. Super Bowl LXI, scheduled for Feb. 14, 2027, will be the first time that “The Big Game” has ever been televised on ESPN.


By Nidheesh Kumar

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