Rich Paul Blames Too Many Signature Athletes For Decline in Shoe Sales

4 months ago

Rich Paul Blames Too Many Signature Athletes For Decline in Shoe Sales

Paul pointed to oversaturation and changing consumer behavior among younger fans. “There’s so many signature athletes… there ain’t that many kids that want signatures,” Paul said. He added, “we can’t force nostalgia on these kids… they’re actually living in their moment,” and said, “these kids don’t care about the new nothing… they care about what they think is cool.”

By Adit Pujari

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