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Rich Paul Says Allen Iverson’s Brand Hit Because He “Connected to Culture”

Paul said Iverson was relatable, then turned himself into a cultural force. “AI had suburban kids wearing cornrows… and arm sleeves,” Paul said on Game Over. He added Iverson had “every rapper,” “Bentleys parked on the sidewalk,” “the mink to the floor,” and was still “dropping 40.” Paul said that mix made Iverson’s brand resonate everywhere.