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Rick George Shifts to Advisory Role After 13 Years Leading Colorado Athletics

“‘It has been the honor of a lifetime,’” George says as he prepares to step away in July 2026, shifting to a special advisor role after 13 years. George, who hired Deion Sanders and spent 42 years in sports, said he timed the move to support “Coach Prime” this season while giving Chancellor Schwartz time to find new leadership.