22 days ago

Roger Goodell Signals NFL Will Chase Audience First in Next Media Deals

NFL commissioner Goodell said the league will prioritize reach over everything as it eyes reopening domestic media rights talks ahead of 2029 opt-outs. Speaking at his Super Bowl press conference, Goodell stressed the goal is to “reach the broadest number of people,” even as streaming grows. With record viewership across TV and digital, the NFL believes its $10B-plus rights package remains undervalued.