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Rory McIlroy Locks In GolfPass Deal Through 2038, Launches Firethorn Productions

McIlroy is expanding his business footprint with a GolfPass extension through 2038 and the launch of Firethorn Productions under Versant. “We’re constantly shooting stuff,” President Will McIntosh said. Firethorn will handle documentaries, brand campaigns, and live fan events. McIlroy told CNBC, “Know I’m not going to play golf forever… time to put these things in place.”